lotus
seafood
project overview
We built and scaled their full digital presence. Instagram growth from 90K to 540K+ followers. TikTok launched from zero to millions of views and over 2M likes. The result? A brand that doesn’t just post. It leads the conversation in Houston seafood.
Lotus Seafood is a Houston staple with five locations and a cult following. When we began working together six years ago, their Instagram was at 90,000 followers. The goal was growth — but more importantly, cultural relevance, consistency, and digital dominance in a competitive food scene.
what we created
client goals
- Brand and product photography built specifically for digital conversion
- Full social media campaign strategy across Instagram and TikTok
- Launch content rollout and promotional sequencing
- Collaboration with their PR team for an in-person launch event
- Ongoing influencer campaigns to sustain momentum post-launch
Lotus Seafood’s signature sauce was already a customer favorite in-store. The opportunity? Take a cult product and bring it online. We led the digital rollout of their first e-commerce product — transforming an in-person staple into a scalable online offering.
our role included
crack sauce launch
BY THE NUMBERS
2MIL+
likes on tiktok
10MIL+
views across platforms
5
brick & mortar locations supported
"the creativity, consistency, and heart shows in everything they touch."
-brand
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"we have three months of content done."
-brand
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"We finally have a media team that thinks like we do."